意甲对俄罗斯转播权的新一轮谈判

意甲对俄罗斯转播权的新一轮谈判 lately gained attention in the football world. The Italian Football Championship (Serie A) and Russian sports broadcasting giant RZhD are reportedly negotiating over the rights to broadcast Serie A matches in Russia.

According to sources, the two sides have been discussing the possibility of a long-term partnership since last year. The deal would give RZhD exclusive rights to broadcast Serie A matches on its platforms in Russia and other CIS countries, including Belarus, Ukraine, Kazakhstan, and Kyrgyzstan.

The negotiations come at a time when European football leagues are increasingly popular in Russia and the surrounding regions. With the growing demand for high-quality football content, RZhD is seeking to strengthen its position as a major player in the Russian sports broadcasting market.

Serie A has been broadcasted in Russia since 2007, but the current deal with Match TV expires this year. The new agreement would not only secure the rights to broadcast Serie A matches but also provide a platform for RZhD to promote its own football tournaments and events.

The talks between the two parties are expected to continue in the coming weeks, with both sides aiming to reach an agreement by the end of June. If successful, the deal would mark a significant milestone in the history of Italian football broadcasting in Russia.