意大利足球联赛(Italian football.html">Football League,简称意甲) recent announced that it is seeking a new broadcast rights deal for the 2023-2024 season. The league has been working with its current broadcast partner, Sky Italia, since 2018, but the agreement expired at the end of the 2021-2022 season.
According to reports, the Italian Football League is looking for a new partner to help it increase its broadcasting reach and revenue. The league has been experiencing significant growth in recent years, with more than 100 million fans worldwide, making it one of the most popular sports leagues globally.
In addition to increasing its broadcasting reach, the Italian Football League also hopes to capitalize on the growing popularity of online streaming services. The league is reportedly considering partnerships with major streaming platforms like DAZN and Amazon Prime Video to help expand its global reach.
The request for broadcast rights comes as the Italian Football League continues to grow in popularity, both domestically and internationally. The league has been working to improve its competitive balance and fan engagement through initiatives such as increased marketing.html">marketing efforts and improved stadium facilities.
As the Italian Football League seeks a new broadcast partner, it is expected that several major media companies will be vying for the rights. The league''s desire for increased broadcasting reach and revenue makes it an attractive opportunity for these companies to expand their sports coverage offerings.
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