CNTV Signs Contract to Broadcast Italian Football League

On January 20, China Central Television (CCTV), the leading state-owned television broadcaster in China, signed a contract with Lega Nazionale Professionisti Italiani (LNPI), the governing body of Italian football league Serie A, to broadcast the Italian football league.

The agreement marks a significant milestone for Chinese football fans, who will now have access to live broadcasts and highlights of top-tier Italian matches. This is not only a major achievement for CCTV''s sports department but also a testament to the growing popularity of international football in China.

According to sources, the contract is valid for three years, during which time CCTV will broadcast at least 16 matches per season from Serie A and Coppa Italia competitions. The agreement also includes provisions for pre-match and post-match analysis, as well as special features on Chinese football teams competing in European competitions.

The Italian Football Federation (FIGC) welcomed the news, stating that it would help to further develop the sport''s popularity in China. "This partnership will enable us to reach a wider audience in China and promote the values of football," said FIGC President Gaetano Bresci.

CCTV has been actively involved in promoting international sports events in China, including broadcasting major European football competitions such as UEFA Champions League and Europa League matches. The network''s commitment to showcasing top-tier international football has contributed significantly to its growing popularity among Chinese sports fans.

As the partnership takes effect, football enthusiasts in China can look forward to thrilling match action from Italy, featuring some of the world''s most renowned clubs, including juventus.html">Juventus, AC Milan, and Inter Milan. The agreement marks a new chapter in the development of international football broadcasting in China, solidifying CCTV''s position as a leading sports broadcaster.