CCTV, China''s largest television network, has announced a new partnership with the Italian football league Serie A, also known as the Coppa Italia. The deal will see CCTV broadcast live matches from the top tier of Italian club football, marking a significant milestone in the country''s growing interest in European football.
As part of the agreement, CCTV will air up to 10 live matches per season, featuring some of Italy''s most famous clubs such as juventus.html">Juventus, AC Milan and Inter Milan. The broadcaster will also produce exclusive content for Chinese audiences, including pre-match and post-match analysis, player interviews and highlights packages.
The move is seen as a major coup for CCTV, which has been seeking to increase its presence in the global sports market. With China''s growing influence on the international stage, the deal represents a significant opportunity for the network to tap into the country''s vast audience and build its reputation as a leading sports broadcaster.
For Serie A fans in China, the partnership means they will have access to more live matches than ever before, with CCTV set to broadcast at least one match per week. The deal is also expected to boost interest in Italian football in general, particularly among younger Chinese viewers who are increasingly interested in European sports.
CCTV''s Director General, Mr. Zhang Yong, expressed his excitement about the partnership, saying: "We are thrilled to be working with Serie A and bringing this exciting league to our audience in China. Our goal is to provide top-quality coverage of Italian football, while also showcasing the best of Chinese sports journalism."
The deal marks a significant milestone for CCTV''s sports programming, which has been gaining popularity in recent years. The network has previously broadcast matches from European leagues such as the Premier League and La Liga, but this partnership takes its coverage to new heights.